not rich, just expensive

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More dating sites

Following along the theme of dating sites, here’s another, Swoon.co.uk, that launched today. Made by the company behind FriendsUnited, it’s essentially a rebranded and relaunched version of FriendsUnited Dating. The site sells itself on being “genuinely unique”, offering to help users learn more about themselves and their prospective dates through psychotherapy techniques mastered by life coach Trevor Silvester.
After the 10 minutes it took me just to sign up to the site, I can confidentially say that marketing pitch is totally bull, it’s a clone of pretty much every other dating site out there. I would say it’s primarily selling point is that it’s significantly cheaper than a lot of other sites out there. How did I find this out? As soon as you try to do anything, it pretty much throws the “Subscribe now” pitch in your face. Hard to believe that new sites like this are still launching. Disappointing to see.

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